Media invitation Generations Walk 2010
For immediate use: 29 June 2010 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 4115, Email: press@breastcancercampaign.org Breast Cancer Campaign would like to invite you to their 12th annual Generations Walk on Hampstead Heath on Sunday 4 July 2010. This year, almost 200 walkers will step up to beat breast cancer while raising funds for breast cancer research. Walk Champs, Cheryl Stakol and Ann Furness from Hampstead decided to hold the walk for a 12th year running after Cheryl was diagnosed with breast cancer. The walks have so far raised more than £250,000 for research into breast cancer. Date and location: Sunday 4 July 2010, Hampstead Heath Start time and location: 09.00am at Kenwood House Walkers will follow a five-mile route before finishing back at Kenwood House at approximately 12pm to collect their goody bag, medal and refreshments Contacts: Elizabeth Mendes da Costa – 07793 204722 (Events Manager for Breast Cancer Campaign) Cheryl Stakol - 07788 977981 (Walk Champ) Ann Furness - 07730 655469 Walk Champ) We hope to see you there! Press Release For immediate release: 29 June 2010 Press contact: Breast Cancer Campaign Press Office DD: 0207 749 4115, Email: press@breastcancercampaign.org Step up to beat breast cancer this Sunday Breast Cancer Campaign’s 12th annual Generations Walk takes place on Sunday and we need you to step up to beat breast cancer at the five-mile walk on Hampstead Heath. Each year hundreds of men, women and children from across London lace up their walking boots for the Sunday morning stroll and have so far raised more than £250,000 to help fund breast cancer research. And this Sunday (4 July) we need more families to get together and put their best foot forward for the 46,000 people who are diagnosed with breast cancer in the UK each year. Local Walk Champ, Cheryl Stakol, who has organised each walk after being diagnosed with breast cancer, said: “I’m thrilled the walk has raised so much money for breast cancer research as it’s a worthwhile cause that’s very close to my heart. Each year 46,000 people are diagnosed with breast cancer across the UK so the need to keep funding research into this disease is stronger than ever. The walk is a really great day out so I hope lots of people will join me on the day and help Breast Cancer Campaign take a step closer to beating breast cancer.” Elizabeth Mendes da Costa, Head of National and Special Events at Breast Cancer Campaign, added: “We’re thrilled with Cheryl’s continued support and hope lots of people across London will step out and show their support for this fun Sunday walk, while helping us to continue funding vital research. The event is perfect for all the family. In addition to the walk, there are face painters and children’s entertainers plus every walker receives a medal and continental breakfast. Please sign up with your friends and family and enjoy a great day out.” The Generations Walk takes place on Sunday 4 July at 9.00am at Kenwood House on Hampstead Heath. All walkers are encouraged to wear pink and a prize will be given to the best pink fancy dress outfit. Registration is £5 for adults and free for under 12s and everyone is encouraged to raise sponsorship to help Cheryl and her team continue their work to fund vital breast cancer research. Please register your participation in advance, although late sign ups are welcome on the day. If you would like to join Cheryl on the day please visit www.generationswalk.co.uk or call the Events team on 020 7749 3700. ENDS Picture caption: Cheryl Stakol (centre) with walkers at last year’s Generation Walk
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