Mum and daughter’s pink ride to beat breast cancer

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Press Release For immediate release: 22 March 2010 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: lgarrahan@breastcancercampaign.org Mum and daughter’s pink ride to beat breast cancer Local cyclist Gill George and her daughter Ellie from Stanstead Abbotts, Ware will gear up to beat breast cancer this Sunday by taking part in Breast Cancer Campaign’s women-only cycling event, Pedal it Pink. The duo will join hundreds of women at River Lee Country Park on Sunday 28 March to support the 45,500 women that will sadly be diagnosed with breast cancer in the UK this year. Gill, 44, said: “Many people of my age, from relatives to work colleagues, are being diagnosed with breast cancer almost on a daily basis. By completing Pedal it Pink it gives me the chance to raise some money and support the charity while enjoying a scenic bike ride. My teenage daughter will be completing the ride with me which allows me to highlight the issue of breast cancer to her.” Gill and Ellie are taking on the full marathon distance in the park, which is situated on the Herts/Essex border, and hope to raise over £300. If you would like to sponsor the pair, please contact Breast Cancer Campaign on 0207 749 3700. Pedal it Pink has a variety of cycle routes to choose from so there is something to suit all abilities. Beginners can opt for the family 5K lap (which is also open to the men and children in your life) and those wishing to push themselves that little bit further can select either a half (13.1miles) or full (26.2miles) marathon distance. All routes are completely enclosed in the park, so it’s safe, traffic-free and suitable for all existing and aspiring cyclists. If you would like to join Gill and Ellie at Pedal it Pink and help put the brakes on breast cancer, please visit www.breastcancercampaign.org, email pedalitpink@breastcancercampaign.org or call 020 7749 3700 to sign up. It costs £15 for the full marathon, £10 for the half marathon and £5 for the family 5k lap. Cycling is a great form of cardiovascular exercise, which helps to burn fat and if done regularly contributes to a healthy lifestyle. Cycling is also great for toning leg muscles and can burn up to 500 calories an hour. ENDS Picture caption: Ellie and Gill George Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 117 research projects, worth over £17.3 million, in 40 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge: www.breastcancercampaign.org/election

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