Ojo goes pink to support breast cancer research

Press release For immediate release: 27 September 2010 Contact: Press office, 020 7749 4115 press@breastcancercampaign.org Ojo goes pink to support breast cancer research London Irish star Topsy Ojo is backing the club’s involvement in Paint the Town Pink, an annual initiative set to raise thousands of pounds for research charity, Breast Cancer Campaign. Returning to Reading for the second year running this October, Paint the Town Pink aims to turn the town as pink as possible to help raise funds for breast cancer research and promote breast awareness. London Irish is kicking off the month with a special Ladies Day on Saturday 2 October at the match against Leeds Carnegie, Madejski Stadium (Kick off, 3pm). The Ladies Lounge will be open from midday with treats and giveaways for ladies only including beauty treatments, massages, chocolates, cupcakes, smoothies and bubbles! Around the ground there will be more fundraising activities plus players and officials will be wearing pink. The pink activities will continue in Reading throughout the month and you can show your support by donating to Team Pink collectors across the city, buying a Paint the Town Pink ribbon from local shops and businesses or even texting PINK to 70007 to make a £2 donation today. The month will come to a close as everyone is encouraged to take part in Campaign’s national wear it pink day on Friday 29 October. Simply wear an item of pink and donate £2. It’s so easy everyone can get involved! Lauren Basket, Breast Cancer Campaign Community Development Manager, said “Paint the Town Pink in Reading last year was a huge success but this year we’re setting our sights even higher. London Irish’s support is going to play a major role in helping us raise awareness of the initiative to local supporters and hopefully get more people involved with the charity to help us continue funding vital breast cancer research.” To find out more about the Paint the Town Pink in Reading and how you can get involved, please call 020 7749 3708, email lbaskett@breastcancercampaign.org or visit www.breastcancercampaign.org/paintthetownpink ENDS Picture caption: London Irish star Topsy Ojo supports the Paint the Town Pink initiative Notes to editors • Text donation starts from Monday 20 September 2010. Text messages cost £2 plus one message at your standard network rate. Breast Cancer Campaign will receive a minimum of £1.76 from each message sent. (£1.48 from Virgin Mobile users). • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 104 research projects, worth almost £16.1 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/