Paint Reading pink to help beat breast cancer!

Press release For immediate release: 8 September 2010 Press contact: Faye Golding, 020 7749 4122 fgolding@breastcancercampaign.org Paint Reading pink to help beat breast cancer! Paint the Town Pink will be returning to Reading for the second year running this October and this year Breast Cancer Campaign is aiming to make the event even bigger (and pinker!) than before. Paint the Town Pink is an annual initiative where the charity aims to turn the whole of Reading as pink as possible. Last year the event was supported by many local businesses and fundraisers in the area, including Reading FC and London Irish Rugby Club, and raised over £40,000 to help Breast Cancer Campaign continue funding vital breast cancer research. This year we want to raise even more so make sure you get involved! This year the Oracle shopping centre will be a focus point for a lot of fundraising activity and will itself be turning pink to help promote breast cancer awareness in the community. To cover Reading in a shower of pink there will be collections throughout the month, so whether you’re near a local shop or supermarket, you can show your support by making a donation or buying a pink ribbon. The pink activities will then come to a close as everyone in Reading is encouraged to take part in Campaign’s national wear it pink day on Friday 29 October. Simply wear an item of pink and donate £2. It’s so easy everyone can get involved! You can also show your support by making a text donation. Text PINK to 70007 to make a £2 donation today. Text messages cost £2 plus one message at your standard network rate. Breast Cancer Campaign will receive a minimum of £1.76 from each message sent. (£1.48 from Virgin Mobile users). Lauren Basket, Breast Cancer Campaign Community Development Manager, said “Paint the Town Pink in Reading last year was a huge success but this year we’re setting our sights even higher. The Oracle’s support is going to play a vital role in helping us raise awareness of the initiative to local supporters and hopefully get more people involved with the charity to help us continue funding vital breast cancer research.” To find out more about the Paint the Town Pink in Reading and how you can get involved, please call 020 7749 3708, email lbaskett@breastcancercampaign.org or visit www.breastcancercampaign.org/paintthetownpink ENDS Notes to editors • Text donation starts from Monday 20 September 2010. • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 104 research projects, worth almost £16.1 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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