Paint York pink – get involved for breast cancer research
Press release For immediate release: 1 October 2010 Press contact: Faye Golding, 020 7749 4122 fgolding@breastcancercampaign.org Paint York pink – get involved for breast cancer research Watch out for pink buildings and pink fundraisers as Breast Cancer Campaign’s Paint the Town Pink returns to help raise funds for breast cancer research and promote breast awareness in York. Returning to York for the second year running this October, Breast Cancer Campaign is aiming to make the event even bigger (and pinker!) than before. Paint the Town Pink, which is backed by York Council, is an annual initiative where the charity aims to turn the whole of York as pink as possible. In particular, Monks Cross Shopping Centre will be a hub of fundraising activity with a pink fundraising day (you may have noticed the bollards sporting pink ribbons), including games and collections, on Saturday 16 October and a Pink Ribbon Tribute Tree to remember loved ones and those affected by breast cancer. The Coppergate Centre will be decorated in pink with fundraising days, including face painting and games, on Saturday 2 October and Wednesday 27 October and will also have a Pink Ribbon Tribute Board. Local residents can help celebrate the pink month by joining the Paint the Town Pink Walk being held on Thursday 28 October, starting in Rowntree Park at 7pm. The pink activities will then come to a close as everyone in the city is encouraged to take part in Campaign’s national wear it pink day on Friday 29 October. Simply wear an item of pink and donate £2. It’s so easy everyone can get involved! You can show your support by donating to Team Pink collectors around the city, buying a Paint the Town Pink ribbon pin or by texting PINK to 81400 to make a £2 donation today. Text messages cost £2 plus one message at your standard network rate. Breast Cancer Campaign will receive a minimum of £1.76 from each message sent. (£1.48 from Virgin Mobile users). Lauren Basket, Breast Cancer Campaign Community Development Manager, said “Paint the Town Pink in York was a huge success last year so now we’re setting our sights even higher. The support we receive from local businesses and individuals will play a vital role in helping us raise awareness of the initiative to the residents of York and hopefully get more people involved with the charity to help us continue funding vital breast cancer research.” To find out more about Paint the Town Pink York and how you can get involved, please call 020 7749 3708, email lbaskett@breastcancercampaign.org or visit www.breastcancercampaign.org/paintthetownpink ENDS Photos: (1) Bollards at Monks Cross Shopping Centre sporting pink ribbons / (2) A Pink Ribbon Tribute Tree at Monks Cross Shopping Centre / (3) Deb O’Donnell, Manager of the Coppergate Centre, and Lauren Baskett, outside the Coppergate Centre Notes to editors • Text donation starts from Monday 20 September 2010. • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 104 research projects, worth almost £16.1 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • wear it pink is supported by Vanish www.wearitpink.co.uk • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/
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