Pink Silhouettes represent the one in nine women who will experience breast cancer

Press release For immediate release: 22 September 2010 Press contact: Emily Snelling, 020 7749 4102 esnelling@breastcancercampaign.org PHOTOS CAN BE DOWNLOADED AT END OF COPY Pink Silhouettes represent the one in nine women who will experience breast cancer This morning (Wednesday 22 September) pink and black silhouettes of the female form were positioned outside of London’s Spitalfields Market, to promote Breast Cancer Campaign’s wear it pink day, supported by Vanish. The silhouettes were pink and black to illustrate the fact that one in nine women will be diagnosed with breast cancer during her lifetime. In the UK 45,500 women and 300 men are diagnosed with the disease every year. wear it pink takes place on Friday 29 October and registration is now open at www.wearitpink.co.uk. Schools, colleges and businesses throughout the country are encouraged to wear it pink in support of Campaign and donate £2 each to fund innovative world-class breast cancer research. Rebecca Guy, Breast Cancer Campaign’s wear it pink Events Manager said: “One in nine women will be diagnosed with breast cancer during their lifetime and it’s a disease which also affects the friends and family of those diagnosed. We encourage everyone to organise a wear it pink day this October 29 at their school or work place to help Breast Cancer Campaign fund vital research to beat breast cancer.” wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year. Last year over one million people took part in wear it pink raising a staggering £3 million for breast cancer research to help improve survival rates. Ends Photo Caption: Silhouettes of the female form were positioned outside of London’s Spitalfields Market, to promote Breast Cancer Campaign’s wear it pink day on Friday 29 October 2010, supported by Vanish. The silhouettes illustrated that one in nine women will be diagnosed with breast cancer during her lifetime. In the UK 45,500 women and 300 men are diagnosed with the disease every year. www.wearitpink.co.uk . PRESS ASSOCIATION Photo. Picture date: Wednesday September 22, 2010 Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 105 projects worth almost £16.2 million in 38 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

Tags: