Reach your physical peak at world’s highest mountain

Press release For immediate release: 16 November 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Reach your physical peak at world’s highest mountain If you’re looking for the ultimate physical challenge, then what better way to put your stamina to the test than by conquering the world’s highest mountain! Breast Cancer Campaign is calling on all gutsy fundraisers with a sense of adventure to pull on their hiking boots and sign up to its Everest Base Camp trek to help the charity continue funding vital breast cancer research. This extreme adventure (running from 5 – 21 March 2010) combines panoramic scenery with some of the most intense trekking conditions in the world as you attempt to reach the base camp of Mount Everest, the highest peak of the Nepalese Himalayas. It is a tough challenge that puts even the fittest legs to the test as participants undertake steep mountain trails at high altitude. But the breathtaking views of the surrounding peaks and the outstanding sense of achievement waiting for you at the end make it all worthwhile. Sarah England, Breast Cancer Campaign’s Events Executive, said “Taking part in Campaign’s Everest Base Camp trek is the perfect way to improve your physical fitness while exploring some of the most amazing scenery in the world. It’s not everyday you get to take part in such an incredible accomplishment and it’s a great way to make new friends. So sign up now to experience the challenge of a lifetime and help Breast Cancer Campaign beat breast cancer.” Participants are requested to register by December 2009. More dates are available throughout 2010. For more information, or for details of Campaign’s range of other overseas challenges held throughout the year, please contact the events team on 020 7749 3700, email treks@breastcancercampaign.org or visit our website www.breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 115 research projects, worth almost £16 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.

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