Restaurants urged to ‘Give it Pink’ this Mothers Day

Press release For immediate release: 12 January 2010 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Restaurants urged to ‘Give it Pink’ this Mothers Day Breast Cancer Campaign is encouraging restaurants and hotels all across the UK to get into the charity spirit this Mother’s Day (14 March) by taking part in its Give it Pink fundraising scheme. Give it Pink is a new donation initiative where restaurants and hotels simply ask their customers to add an optional £1 donation onto their bill. The scheme offers guests a quick and easy way to fundraise for the charity while treating their beloved mums to a special meal and all the money raised will help Campaign beat breast cancer by funding world-class research. Celebrity chef Kevin Woodford is backing Campaign’s Give it Pink scheme and is encouraging restaurants across the country to get involved. He said “Enjoying the company of those we care about is one of life’s great pleasures. Yet 12,000 mothers, daughters, sisters and friends die from breast cancer each year. So please support Breast Cancer Campaign’s Give it Pink this Mother’s Day to help all the families that are affected by breast cancer. You’ll be giving more than just a gift – you’ll be helping to save a life.” Anyone can take part Give it Pink, so get your restaurant or hotel involved and help Campaign get a step closer to beating breast cancer this Mother’s Day. For more information about Give it Pink or any of Breast Cancer Campaign’s activities, please call 020 7749 3700, visit breastcancercampaign.org or giveitpink.co.uk ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 112 research projects, worth almost £16.8 million, in 42 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.

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