Shropshire Council wear it pink for Breast Cancer Campaign

Press release For immediate release: 29 October 2009 Press contact: Emily Snelling, 020 7749 4102 esnelling@breastcancercampaign.org Shropshire Council wear it pink for Breast Cancer Campaign Employees at Shropshire Council, Oswestry, are supporting Breast Cancer Campaign’s wear it pink day by holding an event on Friday 30 October. The council are encouraging everyone to come to work dressed from head to toe in pink and will be holding a raffle and bake sale to raise funds for vital breast cancer research to continue. Last year over one and a half million people took part in wear it pink raising a staggering £3.5 million for breast cancer research to help improve survival rates for the one in nine women who experience breast cancer during their lifetime. This recession busting fundraiser is affordable and easy to take part in, giving everyone the chance to help make a difference. Lauren Cooper, Shropshire Council Admin assistant said; “We all know families whose lives have been affected by breast cancer. We are pleased to be supporting Campaign’s wear it pink day – it is a cause close to many of our hearts and we want to help make a difference. “We are looking forward to getting everyone involved in our fundraising activities and hope to raise money to enable research to continue.” Rebecca Guy, wear it pink Events Manager said; “The council’s wear it pink event will be a fantastic day for children and staff to get involved in fundraising. There is however a serious reason for wearing it pink during October. Some 46,000 are diagnosed with breast cancer every year and wear it pink helps to fund vital research into a disease which affects so many.” wear it pink takes place across the UK on Friday 30 October, people all over the UK will be wearing pink to and help fund Breast Cancer Campaign’s vital research, schools can participate on any convenient day. wear it pink to school or work and donate £2 to Campaign. It’s time to beat breast cancer, visit www.wearitpink.co.uk or call 0800 107 3104 to register now. Ends Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 101 projects worth almost £14.2 million in 41 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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