South Lanarkshire Council wear it pink to beat breast cancer

Press Release For immediate release: 20 September 2010 Contact: Breast Cancer Campaign press office: T: 020 7749 4115 Email: press@breastcancercampaign.org South Lanarkshire Council wear it pink to beat breast cancer South Lanarkshire Council is joining forces with Breast Cancer Campaign to raise awareness of its award winning fundraising event, wear it pink day, supported by Vanish. On Friday 29 October 2010 South Lanarkshire Council encourage supporters in local schools, colleges and businesses to don an item of pink in support of Campaign and each donate £2 to fund innovative world-class breast cancer research. Last year South Lanarkshire Council raised over £12,000 and this year they hope to raise even more through collections and asking everyone to wear pink on 29 October, with prizes being given for the best and most outrageously dressed people in pink! wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year. South Lanarkshire Council Leader Eddie McAvoy says, “Every year in the UK, around 45,700 new cases of breast cancer are diagnosed in women. Although it is rare, men can also suffer from breast cancer; around 300 men are diagnosed each year. We would like to encourage all local schools and businesses in South Lanarkshire and throughout the country to support wear it pink on October 29, to raise valuable funds for breast cancer research.” To take part in the UK’s original and best pink day call freephone 0800 107 3104 or visit www.wearitpink.co.uk and register to receive your free fundraising pack now. Ends Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 104 projects worth almost £16.1 million in 38 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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