Start the New Year with the ultimate fitness challenge!
Press release For immediate release: 21 December 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Start the New Year with the ultimate fitness challenge! New Year’s resolutions often fly out of the window before January has even begun. So set yourself a goal worth sticking to in 2010 and give yourself the perfect reason to get fit by taking on Breast Cancer Campaign’s Kilimanjaro Summit Climb. The charity is encouraging all brave adventurers from Hertfordshire to put their new-found resolve for fitness to the test by conquering the highest freestanding mountain in the world. The trek runs from 16 – 27 June 2010, so sign up now and get training to tackle the impressive 5,895m slopes to help raise vital funds for breast cancer research. Forty-nine-year-old mum Jo Carter, from St. Albans, has signed up to take part in the Kilimanjaro challenge in 2010 and is encouraging everyone in the local area to follow her and sign up and take on the challenge of a lifetime. Jo said “My mum died of breast cancer 11 years ago. I still miss her and I know she would have jumped at the chance to climb Kilimanjaro. The trek is in her memory, but is also a personal challenge for me. I would like to give something back to show my appreciation for all the support my mum received and hopefully my efforts will help Breast Cancer Campaign get a step closer to beating breast cancer.” Mount Kilimanjaro is one of the largest volcanoes to ever break through the Earth’s crust. This intense adventure sees trekkers tackle every eco-system known to mankind as they ascend across rough terrain and tackle high-altitude conditions in an attempt to reach its summit. If you would like to help Jo with her fundraising by making a donation, please visit her Just Giving page at http://www.justgiving.com/Jo-Carter-Kilimanjaro-challenge Registration for the Kilimanjaro Summit Climb is required by 16 March 2010 (other dates are available throughout 2010). Campaign has a range of other overseas challenges available, so there is a challenge to suit everyone. For more information about the Kilimanjaro Summit climb or any other event, please call 020 7749 3700 or visit breastcancercampaign.org ENDS Photo caption: Jo Carter gets training for her Kilimanjaro challenge Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 113 research projects, worth over £15.5 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/
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