Step up to beat breast cancer this Sunday

Press Release For immediate release: 28 June 2010 Press contact: Breast Cancer Campaign Press Office DD: 0207 749 4115, Email: press@breastcancercampaign.org Step up to beat breast cancer this Sunday Breast Cancer Campaign’s 12th annual Generations Walk takes place on Sunday and we need you to step up to beat breast cancer at the five-mile walk on Hampstead Heath. Each year hundreds of men, women and children from across London lace up their walking boots for the Sunday morning stroll and have so far raised more than £250,000 to help fund breast cancer research. And this Sunday (4 July) we need more families to get together and put their best foot forward for the 46,000 people who are diagnosed with breast cancer in the UK each year. Local Walk Champ, Cheryl Stakol, who has organised each walk after being diagnosed with breast cancer, said: “I’m thrilled the walk has raised so much money for breast cancer research as it’s a worthwhile cause that’s very close to my heart. Each year 46,000 people are diagnosed with breast cancer across the UK so the need to keep funding research into this disease is stronger than ever. The walk is a really great day out so I hope lots of people will join me on the day and help Breast Cancer Campaign take a step closer to beating breast cancer.” Elizabeth Mendes da Costa, Head of National and Special Events at Breast Cancer Campaign, added: “We’re thrilled with Cheryl’s continued support and hope lots of people across London will step out and show their support for this fun Sunday walk, while helping us to continue funding vital research. The event is perfect for all the family. In addition to the walk, there are face painters and children’s entertainers plus every walker receives a medal and continental breakfast. Please sign up with your friends and family and enjoy a great day out.” The Generations Walk takes place on Sunday 4 July at 9.00am at Kenwood House on Hampstead Heath. All walkers are encouraged to wear pink and a prize will be given to the best pink fancy dress outfit. Registration is £5 for adults and free for under 12s and everyone is encouraged to raise sponsorship to help Cheryl and her team continue their work to fund vital breast cancer research. Please register your participation in advance, although late sign ups are welcome on the day. If you would like to join Cheryl on the day please visit www.generationswalk.co.uk or call the Events team on 020 7749 3700. ENDS Picture caption: Cheryl Stakol (centre) with walkers at last year’s Generation Walk Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 112 research projects, worth over £16.9 million, in 40 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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