Summer Strallen turns Trafalgar Square pink for breast cancer charity

Press release For immediate release: Wednesday 21 October 2009 Press contact: Emily Snelling, 020 7749 4102 esnelling@breastcancercampaign.org Summer Strallen turns Trafalgar Square pink for breast cancer charity This evening (Wednesday 21 October) West End starlet Summer Strallen appeared at London’s Trafalgar Square, lighting up its iconic fountains pink to raise awareness of Breast Cancer Campaign’s wear it pink day. The fountains at Trafalgar Square lit up pink for one night only to promote Campaign’s national fundraising event which attracts over one and a half million supporters and raises a staggering £3.5 million for breast cancer research. wear it pink takes place on Friday 30 October, people all over the UK will be wearing pink to mark the end of Breast Cancer Awareness Month and to help fund Breast Cancer Campaign’s vital research Schools, colleges and businesses throughout the country are encouraged to wear it pink in support of Campaign and donate £2 each to fund innovative world-class breast cancer research. Summer Strallen, wear it pink supporter said; “I’m thrilled to be supporting Breast Cancer Campaign’s wear it pink day on Friday 30 October. It’s wonderful that such an iconic landmark has helped to highlight this fantastic charity fundraiser. I’ll be wearing pink on Friday 30 October and I hope you will too!” Rebecca Guy, wear it pink Events Manager said; “We are looking forward to seeing the nation sporting their pink feather boas, pull out their favourite pink items from the closet and have a blast whilst raising money for Campaign. There is however a serious reason for wearing it pink on Friday 30 October. Some 45,500 women are diagnosed with breast cancer every year and wear it pink helps to fund vital research into a disease which affects so many.” It’s time to beat breast cancer and for only £2 Campaign challenge you to wear it pink on Friday 30 October, at work, at home or at school and help save lives. Visit www.wearitpink.co.uk or call 0800 107 3104 to register now. Summer Strallen will appear at The Adelphi Theatre, London starring in in Love Never Dies, The Musical, commencing March 2010. Ends Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 115 projects worth almost £16 million in 44 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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