Text now to help beat breast cancer this Mother’s Day

Press release For immediate release: 3 March 2010 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Text now to help beat breast cancer this Mother’s Day With Mother’s Day just around the corner, you can help make a difference to all the mums, wives, daughters and sisters currently being treated for breast cancer by making a donation to Breast Cancer Campaign. The charity has set up a special text donation scheme for Mother’s Day to help raise vital funds to beat breast cancer and is calling on everyone in the UK for their support. Simply text the words ‘FOR MUM’ TO 81400 to make a £1.50 donation*. It couldn’t be simpler. All the money raised will help the 46,000 people diagnosed with breast cancer each year in the UK by helping the charity continue funding vital research into the disease. For more information please call 0207 749 3700 or visit www.breastcancercampaign.org/formum ENDS The text facility ends 15 March. *90p from every text will be donated to the charity. Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 108 research projects, worth almost £16.5 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge: www.breastcancercampaign.org/election

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