Warwickshire fundraiser raises £1,284 for Breast Cancer Campaign

Press release For immediate release: 04 November 2009 Press contact: Emily Snelling, 020 7749 4102, esnelling@breastcancercampaign.org Warwickshire fundraiser raises £1,284 for Breast Cancer Campaign Beccy Dawson was diagnosed with breast cancer a year and a half ago. Having made a full recovery she was inspired to take part in Breast Cancer Campaign’s wear it pink day on Friday 30 October, raising a staggering amount for breast cancer research. Assistant Manager at The Throckmorton Arms in Coughton near Alcester, Beccy rallied round local businesses to help make her pink pub evening a huge success. People within the community were extremely generous and donated spectacular prizes for the raffle on the night. Top prizes included a helicopter flight donated by Beoley Mill Software and a golf day donated by Stratford-on-Avon Golf Club. Other activities at the pub included a pink themed fancy dress night complete with a performance by rock band ‘F4’ who also dressed from head-to-toe in pink. Last year over one and a half million people took part in wear it pink raising a staggering £3.5 million for breast cancer research to help improve survival rates for the one in nine women who experience breast cancer during their lifetime. Beccy Dawson, Assistant Manager at The Throckmorton Arms said, “I am pleased that our wear it pink event was such a big success, raising over £1,284 to enable vital research to continue. Breast Cancer Campaign is a cause close to my heart and we really wanted to help make a difference.” Rebecca Guy, wear it pink Events Manager said; “Some 46,000 people are diagnosed with breast cancer every year. The money raised by Beccy’s wear it pink event will enable Campaign to continue researching the cure for breast cancer.” wear it pink takes place across the UK on the last Friday of October’s Breast Cancer Awareness Month. wear it pink to school or work and donate £2 to Campaign. For information on next year’s event visit www.wearitpink.co.uk or for more information on Campaign’s array of fundraising activities which take place throughout the year visit www.breastcancercampaign.org Ends Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 101 projects worth almost £14.2 million in 41 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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