wear it pink for breast cancer research

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Press release For immediate release: 25 October 2010 Press contact: Faye Golding, 020 7749 4122 fgolding@breastcancercampaign.org wear it pink for breast cancer research With the help of local businesses, volunteers and supporters, Reading has been awash with pink fundraising activities and events throughout October to help raise funds for breast cancer research. Don’t worry if you missed out, you can still take part in Breast Cancer Campaign’s wear it pink day, supported by Vanish. Just wear an item of pink at work, at home or at school, on Friday 29 October and donate £2 each to breast cancer research. Visit www.wearitpink.co.uk or call 0800 107 3104 to register now. Also this week, Reading FC will be holding a pink fundraising day on Saturday 30 October including raffles and collections. Reading FC players will be warming up in pink and supporters are invited to come dressed in pink as prizes will be awarded for the pinkest visitors. Lauren Basket, Breast Cancer Campaign Community Development Manager, said “The support from the community has been amazing! We would like to thank everyone who has been involved, donated, volunteered and helped at events so far and also encourage everyone to take part in wear it pink day on 29 October to help make this year’s Paint the Town Pink in Reading the pinkest ever!” ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 99 research projects, worth almost £17.3 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Visit www.wearitpink.co.uk

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Paint the Town Pink wear it pink