JYSK Denmark chooses Brenderup Use4Free
Brenderup Use4Free accelerates Nordic expansion — positioning Denmark at the center of the next wave of digital retail mobility.
JYSK is expanding its successful partnership with Brenderup Group by introducing the Brenderup Use4Free concept across its store network in Denmark. The agreement marks a significant strategic milestone for Brenderup Use4Free and another important step in the concept's continued European growth.
The broader collaboration with JYSK Denmark reflects growing confidence in the Brenderup Use4Free mobility platform, its operational model, and the increasing importance of integrated retail mobility services within modern retail.
Denmark represents a strategically important market for Brenderup Group. With the recently completed nationwide rollout with Harald Nyborg, the new partnership with JYSK, and the existing collaboration with Salling Group—where Brenderup Use4Free is already available at both Bilka and føtex—Brenderup Group is significantly strengthening its market position and building a solid foundation for continued growth.
"JYSK is one of our most important strategic partners, and Denmark is a highly important market for us. This expansion reflects the strong collaboration we have built across the Nordic region and the growing demand for integrated mobility services within retail,” says Lars Mellgaard, CMD Brenderup Group.
Brenderup Use4Free is Brenderup Group’s app-based self-service solution that enables customers to book, unlock, and return trailers directly via their smartphones.
For retailers, the solution integrates transport into the customer journey, making it easier for customers to complete purchases involving bulky goods while enhancing customer service and convenience.
Brenderup Group currently partners with several of Europe’s leading retail brands, including Bauhaus, Hornbach, Byggmax, Salling Group, Harald Nyborg, and JYSK.
The expanded partnership with JYSK Denmark further supports Brenderup Group’s strategy to build a scalable mobility platform that helps retailers offer simple, flexible, and fully digital transport solutions as a natural part of the shopping experience.
For further information, please contact:
Lars Mellgaard
CMD Brenderup
Mobile: +45 40 16 33 13
lars.mellgaard@brenderupgroup.com
Aigul Stark
Marketing & Communications Manager
aigul.stark@brenderupgroup.com
Brenderup Group is Scandinavia’s largest trailer supplier and one of Europe’s leading brands in trailers and transport solutions. With more than 80 years of experience and strong brands including Brenderup, Fogelsta, and Ellebi, the company serves both private and professional customers across Europe.
Through Brenderup Rental and Brenderup Use4Free, the Group is also building next-generation digital mobility services for retail and rental partners, including app-based self-service trailer solutions.
Brenderup Group has around 400 employees, headquarters in Malmö, operations across Europe, annual revenue of approximately SEK 1 billion, and is part of Storskogen Group.
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