Forté drive to help garages retain customers

Release Date: 25th June 2010 Forté drive to help garages retain customers Leading ‘trade only’ treatments company Forté has launched a new initiative to help garages retain customers. Forté has created a ‘Value For Money Service’ for independent garages to provide complete clarity about the work they have carried out for customers. It includes a 50-point full service report and a 28-point interim service report on the same form. A new pre-service oil level check is also included. In addition to stocks of the report pads, Forté also supplies garages with A3 and A4 desktop posters to promote the new service, guarantee leaflets which include driving tips and service reminder stickers for customers. Duncan Partington, Sales Director at Forté, said: “Retaining customers is vital for garages and we have developed the Value for Money Service and tools around it for all garages to use. The vision is that every garage will give every customer a completed service report every time they service their car, as research shows that car owners are looking for proof of work completed.” A key feature of the Forté report is that service and repair garages can say exactly what they have done to service a customer’s car, and there is room to make recommendations about further work to be undertaken. The report means they are showing their customers what a great job they have actually done instead of just handing them a bill. Duncan Partington further commented: “We are giving garages a service toolkit that will enable them to provide their customers with complete clarity. Quite a few motorists do not realise what a full service entails and the report provides proof of a job well done. Cars running out of oil is one of the biggest issues in the industry. The new report now includes an oil dipstick level indicator so that this can be reported back to the customer. It allows the garage to give far more information to the customer.” Today, Forté operates throughout the UK with a regional network of around 100 sales agents in 11 regions and works with around 9,000 garages, workshops and franchised dealers. Having established its reputation for quality products for more than 30 years, the company is riding the current economic situation well and is confident it can help its customers do the same. - ENDS - Editor’s note:- For further information, please contact: Anndi Sheppard, Forte Lubricants a division of ITW Ltd, on tel: 024 76 472649 or Gary Lillistone, Bridge PR on tel: 024 76 520025, email:garyl@bridgepr.co.uk

Tags: