LOCAL COMPANY WINS US GAMES DESIGN COMPETITION
News Release Release Date: 18 June 2010 LOCAL COMPANY WINS US GAMES DESIGN COMPETITION Coventry multimedia company Gemixin Ltd was announced as the only UK winner of the 2010 Digital Media and Learning Competition Coventry multimedia company Gemixin Ltd has been announced as the only non US winner of the 2010 Digital Media and Learning Competition at the recent Games for Change conference in New York City. Gemixin will share $250,000 as part of the MacArthur Foundation’s Digital Media and Learning Competition, which is designed to support the most novel uses of new media for learning. The competition invited game developers and designers to submit proposals for educational gaming levels. Gemixin’s proposal used the PlayStation 3 title LittleBigPlanet to create a computer science themed level called A Day in the Life of a Computer. LittleBigPlanet is a game that allows players to create their own playable levels and share them with other players. Gemixin will use the game to create a fun level based around the inner workings of a computer to help youngsters learn more about how computers work. Gemixin, which specialises in games and virtual world development, and works with several UK universities on educational projects. The company is headed up by Gemma McLean, a Coventry University graduate who started the company in 2008. Gemma attended the conference in New York to receive the award and said. “We’re absolutely delighted to have won this competition, which means that we can develop the level further using the funding provided. We’re really looking forward to creating an educational gaming experience for students so that they can learn more about computer science concepts.” For more information visit http://www.gemixin.net/lbp4learning Ends NOTES FOR EDITORS Photo: A photo showing Gemma McLean, Director of Gemixin Ltd, with the winning proposal can be found at: http://www.gemixin.co.uk/images/presspic.jpg More information: If you’d like more information, or to schedule an interview, please call Gemma McLean on 07590 573385 or email at gemma@gemixin.co.uk About Gemixin Ltd: Gemixin Ltd is a multimedia development and consultancy company that provides high quality services for both desktop and mobile applications. The company specialise in serious games and virtual world development and also offers a variety of other services within the multimedia domain. Gemixin is based in Coventry, West Midlands UK and services include the design and development of: • Virtual worlds • Serious games • Educational games • Games • Digital videos • Web sites / applications • Mobile applications Gemixin Ltd Coventry TechnoCentre Coventry University Technology Park Puma Way Coventry CV1 2TT www.gemixin.co.uk About the Digital Media and Learning Competition: Winners in the Game Changers category will receive awards for new, creative user-generated levels and adventures designed for either of two existing commercial games. These should offer young people highly engaging game play experiences that incorporate and leverage principles of science, technology, engineering, and math for learning. The aim of the Game Changers category is the creation of new game play experiences using the popular video games LittleBigPlanet™, winner of numerous "Game of the Year" awards in 2008, and Spore™ Galactic Adventures. Sony Computer Entertainment of America (SCEA) and Electronic Arts (EA), in cooperation with Entertainment Software Assocation and Information Technology Industry Council, will team with MacArthur to support this component of the Competition. Sony Computer Entertainment of America will donate PlayStation®3 (PS3™) consoles and copies of LittleBigPlanet™ and Electronic Arts copies of Spore™ and the expansion pack Galactic Adventures to community-based organizations and libraries in low-income communities. In addition to making the winning levels and adventures available to the game playing community at no cost, SCEA and Electronic Arts will also specially highlight the winners within the games’ communities and their respective websites. Contact Information Denise Taylor, Bridge PR & Media Services Limited. Tel: 024 7652 0025. Email: denise@bridgepr.co.uk Gemma McLean, Gemixin Ltd. Tel: 07590 573385. Email: gemma@gemixin.co.uk
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