Briers’ Classic Wellington Boots showcased at Glee 2012
Don’t get caught out when the rain and snow arrive this winter. Everybody should own a pair of wellies, so make sure you invest in a pair of Briers’ Classic Wellington Boots.
Leading gardening gloves and footwear supplier, Briers is set to launch its new Classic Wellington Boots at Glee, the national gardening trade show this year.
Briers will be showcasing the Classic Wellington Boots on Stand 5C40-D41 in Hall 5 at Glee, which takes place from 17-19 September at the NEC in Birmingham.
The Classic Wellington Boots are the latest in a series of new products launched by Briers. They join a comprehensive range which also includes Stardust Wellies, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range.
Perfect for days out in the wet, the Classic Wellington Boots will keep you looking stylish and free to have fun without worrying about mud and water.
The Classic Wellington Boots have an adjustable strap on the side to enable tightening around the calf area.
The Classic Wellington Boots have been carefully crafted to accommodate a wider foot and ankle fitting. They also have a generous calf fitting, resulting in a more comfortable fit. Perfect for tucking jeans into.
Briers’ Classic Wellington Boots are made from PVC, not rubber, and are available in UK sizes 4-10.
With a huge range of styles, high quality materials and a wide choice of colours and sizes, Briers has created a collection that will delight fashion conscious gardeners of all ages.
Ends
Editorial contacts:
Emma De Maio or Maria Bretti
redheadPR
Tel: 07921 160 134 or 07854 819 213
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Briers
Backgrounder
Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.
Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.
In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
For more information visit www.briersltd.co.uk
