Briers’ exclusive Gruffalo® clogs showcased at Glee 2012

Leading gardening gloves and footwear designer and supplier, Briers launched its new Gruffalo® clogs at Glee, the national gardens trade show this year.

Briers’ durable Gruffalo® clogs are colourful, comfortable and manufactured in quality materials to the same exacting standards applied to all Briers’ products. Easy-to-clean, comfortable and fun, these clogs are a great shoe to slip on and off when popping out to the garden.

The Gruffalo® clogs accompanied the already popular Gruffalo® collection that includes a range of outdoor clothing, accessories and gardening tools for children. These exclusive Gruffalo® children’s products have been especially designed with the emphasis on letting children have fun outdoors, whatever the weather.

The Gruffalo® range by Briers is an exclusive collection for children. Based on the popular character, The Gruffalo, created by Julia Donaldson and Axel Scheffler, the 2011 GIMA (Garden Industry Manufacturers Association) award-winning range is Briers’ first fully licensed product offering. The range was an instant hit when it launched last year and sales have continued to grow rapidly since.

Briers’ Gruffalo range can be found at outlets across the UK including The Garden Centre Group, Blue Diamond Garden Centres, Dobbies and other major Garden Centres.

Briers showcased the exclusive Gruffalo® range at Glee 2012.

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redheadPR
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Briers

Backgrounder

Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.

Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.

Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.

In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.

The current Briers product range comprises of:

Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves

Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots

The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.

Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.

For more information visit www.briersltd.co.uk