Briers’ exclusive Gruffalo® range keeps kids keen in the garden
It’s mid summer and gardeners of all ages are out in force. However, the unpredictability of Britain’s current weather can make it hard for parents to keep their junior helpers interested.
The children’s Gruffalo® range by Briers is an exclusive collection of outdoor clothing and gardening accessories for children. Based on the popular character, The Gruffalo, created by Julia Donaldson and Axel Scheffler, the 2011 GIMA (Garden Industry Manufacturers Association) award-winning range is Briers’ first fully licensed product offering. The range was an instant hit when it launched last year and sales have continued to grow rapidly since.
Colourful, comfortable and manufactured in quality materials and to the same exacting standards applied to all Briers’ products, the Gruffalo® range puts the emphasis on letting children have fun outdoors, whatever the weather.
The range comprises of:
Fleece
Sizes: child small (3-4 years), child medium (5-6 years)
Price: £18.99
Hat, scarf and glove set
One size
Price: £10.99
Boot warmers
One size
Price: £5.99
Gardening gloves
Price: £3.99
Pack-away rain mac
Sizes: child small (3-4 years), child medium (5-6 years)
Price: £20.99
Umbrella
Price: £9.99
Wellington boots
Sizes: child sizes 5 – 10
Price: £15.99
Watering can
Price: £10.99
Gardening kneeler
Price: £3.99
Rake, fork and trowel
Price: 3.99
Jackie Eades, Briers’ Managing Director, said, “We weren’t surprised by the popularity of the Gruffalo® range, we always knew that it would be a very popular range. This collection has captured the imagination of young gardeners everywhere and proves that gardening and other outdoor activities can be fun all year round.”
For more information, visit www.briersltd.co.uk.
The Gruffalo word mark and logo are trade marks of Julia Donaldson and Axel Scheffler and used under licence. Licensed by Magic Light Pictures Ltd. See the Gruffalo online at www.gruffalo.com.
Ends
Editorial contacts:
Emma De Maio or Maria Bretti
redheadPR
Tel: 07921 160 134 or 07854 819 213
Email: emma@redheadpr.co.uk or maria@redheadpr.co.uk
Briers
Backgrounder
Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.
Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.
In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
For more information visit www.briersltd.co.uk
