Briers’ Pruner & Pouch showcased at Glee 2012

If you miss phone calls or text messages when you’re tending to the garden, leading gardening gloves and footwear designer, Briers, has come up with the solution.

Briers’ new Pruner & Pouch comprises of secateurs and a pouch complete with a mobile phone pocket. Fitted with a belt clip, Pruner and Pouch enables you to stay contactable while you’re out gardening.

Briers will be launching the Pruner & Pouch on Stand 5C40-D4 in Hall 5 at Glee 2012, the national gardening show taking place at the NEC, Birmingham from 17-19 September.

Trendy, chic and fashionable, the Briers’ Pruner & Pouch combines colourful, contemporary design with convenience. The co-ordinating secateurs are comfortable to use and give excellent results, available in either black or pink.

Pruner & Pouch is the latest in a series of innovative product launches by from Briers which also includes the Classic Wellington Boots, Gruffalo® Clogs and new glove designs, also being showcased at Glee.

Suggested RRP for the Briers’ Pruner & Pouch is £9.99

For more information, visit www.briersltd.co.uk.

Ends

Editorial contacts:
Emma De Maio or Maria Bretti
redheadPR
Tel: 07921 160 134 or 07854 819 213
Email: emma@redheadpr.co.uk or maria@redheadpr.co.uk

Briers

Backgrounder

Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.

Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.

Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.

In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.

The current Briers product range comprises of:

Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves

Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots

The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.

Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.

For more information visit www.briersltd.co.uk