Briers’ Rubine Red Pruner & Pouch launched at Glee 2013

The Pruner & Pouch by gardening clothing and accessories supplier, Briers, is now available in striking, on trend, Rubine Red which is a fantastic deep pink. The innovative product comprises secateurs, a pouch complete with mobile phone pocket and a belt clip. The new addition is being launched on the Briers’ stand at Glee 2013.

Trendy, chic and fashionable, the Briers’ Pruner & Pouch combines colourful, contemporary design with convenience. The co-ordinating secateurs are comfortable to use and give excellent results. The new Rubine Red addition is a colour upgrade and there will also be a Lavender and Blue option launching to co-ordinate with Briers existing products for AW13.

The Pruner & Pouch is one of a series of recent product launches by Briers which includes new children’s products and footwear as well as four new ranges of gardening wellies, gloves and rainmacs created by Wayne and Gerardine Hemingway and their award winning HemingwayDesign team.

Suggested RRP for the Briers’ Pruner & Pouch is £9.99.

Briers is exhibiting on Stand C40 – D41 in Hall 5 at Glee 2013, which takes place from 15-17 September at the NEC in Birmingham.

For more information, visit www.briersltd.co.uk.

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For more information contact:
Maria Bretti
redheadPR
Tel: 07854 819 213
Email: maria@redheadpr.co.uk

Briers
Backgrounder

Briers is a specialist gardening gloves and footwear brand. The company is also the licensee behind the GIMA (Gardening Industry Manufacturers’ Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.

In the last three years, Briers has launched Stardust Wellingtons, Floral patterned gloves with matching kneelers, Boppers and High Heeled Boots. This period has coincided with a steady rise in turnover – including a 50% increase in 2012 - despite pressures on consumer spending. Retail customers of Briers have also reported a growing demand for the brand.

A willingness to create bespoke ranges for retailers and unrivalled customer care are major contributory factors in the growth of Briers. Also significant is the influence of Founder and Managing Director, Jackie Eades, who provides a female perspective into what has traditionally been a male-dominated sector. Jackie has led Briers through a series of ground-breaking developments in gardening product retail. The Gruffalo range, for example, has proved a highly successful product licensing initiative, leading the way in its sector. Demand for wellington boots, meanwhile, continues to grow, helped by Briers’ appealing designs and innovative marketing.

Looking ahead, Jackie has also built excellent relationships with manufacturing partners in China to ensure best practice in production in the years ahead.

Briers customers

Briers’ target audience is made up of people typically aged 40 plus and falling within the ABC1 socio-economic group. Customers choose Briers because they want fashionable design without compromising functionality or quality of manufacture. Briers’ products are in the mid-market price range and enjoy broad appeal.

Briers products

The current Briers product range comprises:

Gloves – over 50 SKUs, RRPs (recommended retail prices) from £9.99

Leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves.

Footwear - over 20 SKUs RRPs from £39.99 - £49.99

Garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots.

The Gruffalo® range for children.

Fleece jacket, pack-away rain mac, wellington boots, wellington boot warmers, gardening kneeler, watering can, umbrella, gardening gloves, gardening rake, fork, trowel and hat, glove and scarf set.

Brand profile

Briers’ flair for retail and merchandising has attracted extensive editorial coverage in several high circulation consumer and trade publications. These include GTN (Garden Trade News), Horticulture Week, FE Magazine (Fashion & Footwear Extras), Daily Mail Weekend Magazine, Garden News and Kitchen Garden. In September 2012, Woman and Home magazine, which has a circulation of 350,000, published a profile on Jackie Eades.

Briers retains the services of the specialist public relations consultancy, redheadPR, whose clients in the gardening sector also include Stewart Garden and John Woods Nurseries. The consultancy is headed up by Sara Tye, an award-winning and top 500 international PR, who has also worked with major consumer brands such as Green & Black’s, Nokia and Frangi Tie Rack. Sara has extensive experience of managing client relationships with celebrities. She has worked closely with many well-known figures, including TV presenter, comedienne and psychologist Ruby Wax and grow your own specialist and regular broadcaster Pippa Greenwood.

Briers’ ethics

Wherever possible, Briers uses manufacturers that are members of Sedex (Supplier Ethical Data Exchange). Sedex is a not-for-profit membership organisation that drives improvements in ethical and responsible business practices in global supply chains. Briers also operates ethical policies on the environment, human rights and animal welfare. 

Briers is a member of the British Boot, Shoe and Allied Trades Research Association (SATRA). SATRA is the world’s leading research and technology centre of its kind and a leading authority on international legislation and testing.

Briers is also committed to the wider gardening industry. Matt Jackson, Sales Director serves on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.

Briers stockists

Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.

For more information visit www.briersltd.co.uk.