Briers will be show-stopping with shocking cyan colours at The Garden Press Event
Briers the specialist gardening gloves and footwear designer, distributer, manufacturer and the licensee behind the GIMA award-winning Gruffalo® range of children’s gardening clothes and accessories, will be exhibiting the latest additions to their collections at this year’s Garden Press Event on 14th February at the Barbican Exhibition Centre. Briers will be present on stand G62.
The Garden Press Event 2013 will showcase Briers latest trends to compliment spring, along with the following relaunches:
The Classic Wellington Boots
- Delicately crafted to accommodate a wider foot and ankle fitting
- A carefully structured design allows a comfortable fit
Ditzy Gloves
- Flaunting floral prints for this spring
- Jersey comfort with PVC grip dots
- Knitted Cuff
- Available in pink or lavender
The event will display the new Daisy Triple Pack and Jersey Triple Pack, each pack containing a pair in the upcoming spring cyan blue colour, along with the amazing childrens Gruffalo Clogs. Also present on the stand will be the Professional Plus Gloves, which were successfully launched at Glee 2012.
Standing by the motto “We listen, we care, we learn”, The Garden Press Event has proven to be such a success with visitors and exhibitors that the event has now moved to larger venues as it continues to grow and develop.
The Briers fashion forward ranges will be presented to the media, just in time for the spring season, sporting the upcoming trends, in particular the shocking cyan colour which is set to be all the rage for spring
Jackie Eades comments “Paying attention to trends is essential if we are to continue to excite the consumer, whose tastes are constantly evolving. Women are particularly in tune with changing fashions and are very trend conscious when making purchases. We can’t wait to showcase this at the Garden Press Event.”
The Classic Wellington Boots will be making an appearance and showing off the true meaning of ageless style with their traditional look and colour. The reliability of this fashionable footwear proves that it doesn’t need to alter with time.
The exclusive Garden Press Event features most of the top UK gardening companies who use this event as a platform to promote new products and plants to garden media, journalists, broadcasters and press. The one-day show, which provides the media with a perfect opportunity to handle new products and talk to industry experts, raises funds for Greenfingers, the charity which creates magical gardens for children's hospices.
Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Briers Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel. Briers are also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
This year’s Garden Press Event will be held at the Barbican Exhibition Centre, Silk Street, London, EC2Y 8DS on Thursday 14th February.
Briers would like to invite you to come to their stand G62 to pick up a free pair of Ditzy Gloves, the light use gloves are perfect for the home and garden.
For further information on Briers and their range of products visit http://www.briersltd.co.uk
Like Briers on Facebook https://www.facebook.com/Briersltd
Follow Briers on Twitter @BriersLtd
Ends
For more information contact redheadPR:
Maria Bretti
07854 819 213
Email maria@redheadpr.co.uk
Briers
Backgrounder
Briers is a specialist gardening gloves and footwear brand. The company is also the licensee behind the GIMA (Gardening Industry Manufacturers’ Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
In the last three years, Briers has launched Stardust Wellingtons, Floral patterned gloves with matching kneelers, Boppers and High Heeled Boots. This period has coincided with a steady rise in turnover – including a 50% increase in 2012 - despite pressures on consumer spending. Retail customers of Briers have also reported a growing demand for the brand.
A willingness to create bespoke ranges for retailers and unrivalled customer care are major contributory factors in the growth of Briers. Also significant is the influence of Founder and Managing Director, Jackie Eades, who provides a female perspective into what has traditionally been a male-dominated sector. Jackie has led Briers through a series of ground-breaking developments in gardening product retail. The Gruffalo range, for example, has proved a highly successful product licensing initiative, leading the way in its sector. Demand for wellington boots, meanwhile, continues to grow, helped by Briers’ appealing designs and innovative marketing.
Looking ahead, Jackie has also built excellent relationships with manufacturing partners in China to ensure best practice in production in the years ahead.
Briers customers
Briers’ target audience is made up of people typically aged 40 plus and falling within the ABC1 socio-economic group. Customers choose Briers because they want fashionable design without compromising functionality or quality of manufacture. Briers’ products are in the mid-market price range and enjoy broad appeal.
Briers products
The current Briers product range comprises:
Gloves – over 50 SKUs, RRPs (recommended retail prices) from £9.99
Leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves.
Footwear - over 20 SKUs RRPs from £39.99 - £49.99
Garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots.
The Gruffalo® range for children.
Fleece jacket, pack-away rain mac, wellington boots, wellington boot warmers, gardening kneeler, watering can, umbrella, gardening gloves, gardening rake, fork, trowel and hat, glove and scarf set.
Brand profile
Briers’ flair for retail and merchandising has attracted extensive editorial coverage in several high circulation consumer and trade publications. These include GTN (Garden Trade News), Horticulture Week, FE Magazine (Fashion & Footwear Extras), Daily Mail Weekend Magazine, Garden News and Kitchen Garden. In September 2012, Woman and Home magazine, which has a circulation of 350,000, published a profile on Jackie Eades.
Briers retains the services of the specialist public relations consultancy, redheadPR, whose clients in the gardening sector also include Stewart Garden and John Woods Nurseries. The consultancy is headed up by Sara Tye, an award-winning and top 500 international PR, who has also worked with major consumer brands such as Green & Black’s, Nokia and Frangi Tie Rack. Sara has extensive experience of managing client relationships with celebrities. She has worked closely with many well-known figures, including TV presenter, comedienne and psychologist Ruby Wax and grow your own specialist and regular broadcaster Pippa Greenwood.
Briers’ ethics
Wherever possible, Briers uses manufacturers that are members of Sedex (Supplier Ethical Data Exchange). Sedex is a not-for-profit membership organisation that drives improvements in ethical and responsible business practices in global supply chains. Briers also operates ethical policies on the environment, human rights and animal welfare.
Briers is a member of the British Boot, Shoe and Allied Trades Research Association (SATRA). SATRA is the world’s leading research and technology centre of its kind and a leading authority on international legislation and testing.
Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
Briers stockists
Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.
For more information visit www.briersltd.co.uk
