Model Zoe James to promote new additions to the Briers range at Glee 2012
Photocall: Monday 17th September 2012, 9:30am
Stand 5C40-D41 in Hall 5 at Glee 2012, NEC, Birmingham
Dear News Editor/Picture Editor
Model, Zoe James will be helping to promote Briers new products at the NEC in Birmingham on Monday 17th September 2012.
The event will see the introduction of the Daisy Dot Glove range, which was designed in the UK, along with the new Daisy Dot Boots, also designed by Briers and launching at Glee 2012.
Another great year of innovation from Briers also sees the launch of the Classic Wellington, Gruffalo® Clogs and other new glove designs.
The photocall will take place at 9:30 am, which will see model Zoe James showcasing Briers new Classic Wellington Boots.
Zoe James is a 21year old motorsport and catwalk model, previously featured in titles such as Look magazine, FHM, and The Daily Star.
Date Monday 17th September 2012
Time 9:30am
Location NEC
Birmingham
B40 1NT
Stand 5C40-D41 in Hall 5
Description Zoe James showcasing Briers new Classic Wellington Boots
Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Please let us know if you will be sending a representative by replying to Emma De Maio at emma@redheadpr.co.uk or call on 07921 160 134
If you require any further details or background information, please contact Emma De Maio as above.
Briers
Backgrounder
Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.
Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.
In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
For more information visit www.briersltd.co.uk
