Stylish Briers’ Daisy Dot Glove range to launch at Glee 2012
The fashion world is seeing spots in front of its eyes with the come-back of polka dots, pastel colours and washed-out neon as predicted by many top fashion magazines this year. Featuring pastel colours, the Daisy Dot Glove range will keep you in-trend while you’re out in the garden pruning the hedge.
Leading gardening gloves and footwear designer, Briers is set to launch the stylish new Daisy Dot range at Glee 2012, the national gardening trade show this year. Briers will be showcasing its new Daisy Dot Glove range on Stand 5C40-D41 in Hall 5 at Glee 2012, taking place from 17-19 September at the NEC in Birmingham.
Briers’ Daisy Dot Gloves are not just a smart, fashionable accessory; they are also a must-have for the garden. Gloves not only help to protect your hands from dirt, mud and thorns, they also aid the prevention of painful blisters. Ground that has been used by animals can also be dangerous for bare skin, while many plants that look beautiful - or edible – in the garden, are often poisonous and are best left untouched by naked skin.
The Daisy Dot Glove range, which was designed in the UK, fits perfectly with the fantastic new Daisy Dot Boots, also designed by Briers and launching at Glee 2012.
Another great year of innovation from Briers also sees the launch of the Classic Wellington, Gruffalo® Clogs and new glove designs.
With a huge range of styles and high quality materials and a wide choice of colours and sizes, Briers has created a collection that will delight fashion conscious gardeners of all ages.
Trendy, stylish and fashionable, the Briers’ Daisy Dot Glove range combines colourful and contemporary design with the best levels of protection.
Suggested RRP for a triple pack of Briers’ Daisy Dot Gloves is £4.99.
Ends
Editorial contacts:
Emma De Maio or Maria Bretti
redheadPR
Tel: 07921 160 134 or 07854 819 213
Email: emma@redheadpr.co.uk or maria@redheadpr.co.uk
Briers
Backgrounder
Briers is a specialist gardening gloves and footwear designer, distributer and manufacturer and the licensee behind the GIMA (Gardening Industry Manufacturers Association) award-winning Gruffalo® range of children’s gardening clothes and accessories.
Formed in 1999 and relaunched in 2009 following re-acquisition of the company by the original owners Jackie and Nigel Eades, the business has established itself as a major British business.
Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco.
In the last three years, Briers has launched a series of new products including Stardust Wellys, Floral patterned gloves with matching kneelers, Boppers, High Heeled Boots and the Gruffalo® range. During the same period the company has achieved a steady rise in turnover despite a difficult economic climate and pressures on consumer spending. Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth. Another cornerstone of the Briers brand is the input of Founder and Managing Director, Jackie Eades’ female perspective into what traditionally, has been seen as a male-dominated sector.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
For more information visit www.briersltd.co.uk
