Brighter expands social initiative for increased well-being among young people with type 1 diabetes.
There has been an overwhelmingly positive response to the pilot project carried out in Jönköping earlier this year aimed at developing Brighter's Pioneers community. As a result, the initiative is now being expanded through a collaboration with Swedish diabetes awareness advocate Sofia Larsson-Stern, or ‘Diabetesia’. The platform is now also being opened to additional users, initially teenagers and young adults.
“Sofia is a prominent diabetes profile who raises important topics that concern people touched by a chronic condition. We are very happy that she wants to be an ambassador for Pioneers, and we look forward to continue expanding the initiative in the future both in Sweden and globally,” says Petra Kaur, Chief Communications and Marketing Officer at Brighter.
Pioneers is an interactive platform for peer coaching, knowledge sharing and motivation. The goal is to support young people with type 1 diabetes in their everyday lives, as well as contribute to increased understanding of diabetes and motivate users to improve adherence to their treatment guidelines. The platform can also be used for other groups with similar needs.
“I am a proud ambassador for this social platform that I know I needed when I was diagnosed with type 1 diabetes at age 15. A safe space to engage, discuss and motivate one another is invaluable for people living with a chronic condition. I look forward to seeing how Pioneers takes shape and how it is received by a larger crowd,” says Sofia Larsson-Stern.
“This community for young people with diabetes combines integrity and security, but will also enable an important ‘colab’ for the members. Together we can create the world's best and warmest community for young people with diabetes, which is exactly how we envision the Haaartland platform being used. It should feel safe, undisturbed and you should be able to focus on building relationships and exchange information – instead of being bothered by advertising messages or being monitored. We are very happy to do this together with Brighter – one of the most innovative companies in healthcare,” says Niklas Lohmann, CEO and co-founder of Haaartland.
About Haaartland technologies AB
In all that Haaartland does, our mission is to enable more togetherness throughout society. We are a Nordic company that offers a SAAS-platform where you can build communities that are safe, simple and beautiful. Packed with artificial intelligence, Scandinavian design and with a high focus on integrity, we are a fresh alternative in a needed space. Haaartland is developed by a highly-experienced team with a background in mission-critical applications such as Scandinavia’s largest video news site, mobile payments, stock-market applications, as well as from Ericsson Research.
About Brighter AB (publ)
Brighter is a Swedish-based company that, from a unique IP portfolio, creates smart solutions for one of healthcare’s biggest challenges: changing patient behavior. Chronic diseases such as diabetes are rapidly increasing, and account for an increasing share of healthcare costs globally. Brighter's Business Model and Multi-Sided Market Platform – The Benefit Loop® – is based on the fact that many special interests create value for each other. By increasing access to valid health data, Brighter creates value for all stakeholders in the care chain: patients and their close associates, healthcare providers, research institutes, the pharmaceutical industry, and society as a whole. https://brighter.se/
The Company's shares are listed on NASDAQOMX First North/BRIG. Brighter’s Certified Adviser on Nasdaq OMX First North is Eminova Fondkommission AB, +46 (0)8 – 684 211 00, email@example.com, www.eminova.se.
For further information, please contact:
Rasmus Karlgren, Media & Communications Manager
Phone: +4672 999 38 64