Brighter selects Veryday as its industrial design partner for the next generation of Brighter One

Following the aborted launch of Brighter One, Brighter has engaged Veryday, a world leading industrial design firm founded in Sweden, for the development of the next generation of Brighter One.

Veryday is one of the world’s leading and most awarded design firms which has helped companies all over the globe to grow through innovative product and service design. Among the customers we find successful companies like e.g. NovoNordisk, Samsung, Microsoft, GE Healthcare, Roche, IKEA, Spotify and BabyBjörn. In 2014 Veryday was – as the first Swedish company ever – awarded the honorary award of Red Dot Design Team of the Year.

– We are pleased to have found a strong partner in Veryday, which can help us develop solutions of the highest quality. In particular, Veryday has in-depth competence and experience in the area of user driven innovation processes by which the users’ needs, drivers and reality are in focus. Veryday also holds specific expertize in user interface in the field of diabetes care devices”, says Brighter's CEO Truls Sjöstedt.

Brighter will, in cooperation with Veryday, select the technology partner for the engineering work in the development project.

– The common goal of the cooperation between Brighter and Veryday is to improve the life of patients with a chronic condition. We perceive the challenge to create an intuitively superior system that makes the daily lives of diabetics easier while also streamlining and improving monitoring and transparency in the health care system. As experts in Connected Health this cooperation is right on the spot for us, says Marcus Heneen, Industrial Designer and Partner at Veryday.

       
About Brighter AB (publ)
By means of its intellectual property Brighter develops innovations for people who live with a medical condition. We develop the tools that improve the situation and every day lives of individuals. Half of Sweden’s 4.6 million households will be “connected” for home care or through mobile units within five years. Brighter’s objective is to simplify, streamline and strengthen the relationship between patients and healthcare professionals through the development of innovations in the area of digital health - a market that already today - 2015 - is valued at 160 Billion US dollars on a global basis.

The Company's shares are listed on NASDAQOMX First North/BRIG.
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Certified Adviser
Brighter’s Certified Adviser on Nasdaq OMX First North is Remium Nordic AB, Per Grundström +46 (0)8 – 454 32 29, CorporateFinance@remium.com, www.remium.com.

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