BrightSign Adds Commercial Audio Distribution Product to its Digital Signage Portfolio
BrightSign AU320 Functions as Standalone Audio Device, Also Integrates Seamlessly with Digital Signage Installations for a Complete Audio/Video Solution
LAS VEGAS, NV – 21 June 2012 – BrightSign, LLC®, the market leader in digital signage players, today announced the BrightSign AU320, a new commercial audio distribution product that further expands the company’s portfolio of digital signage solutions. The AU320 is a networkable audio solution that integrates messaging playback and background music in retail outlets and other commercial settings.
“While people don’t often realise it consciously, audio is pervasive in commercial settings and it directly influences our frame of mind when we’re visiting those businesses,” said Jeff Hastings, BrightSign CEO. “From upbeat background music at retail outlets that puts us in the mood to purchase, to relaxing music in a doctor’s office that soothes our nerves, background audio significantly impacts our experience visiting those businesses.”
The AU320 is a scalable solution that enables everything from simple background music to single-zone audio that integrates with and complements even the most robust digital signage implementations. It can be used in countless applications with unique requirements – picture a tour bus company that wants to loop specific audio tracks when geo-location features of the BrightSign product indicate the bus is moving within a certain geographical radius.
Key features of the new BrightSign AU320 include:
Background Audio: upload playlists by simply publishing to an SD card or uploading via a network connection
Content Compatibility: supports a wide range of licensed content and custom audio playlists; supports audio file formats including MP2, MP3, ACC and WAV
Synchronised Audio/Video: integrates music and messaging with digital signage to deliver a cohesive audio/video experience
Signature Reliability: solid-state architecture eliminates bothersome downtime typical of PC-based installations
Simple Administration: BrightAuthor software and free networking options require minimal technical skills for updates and management – no need for professional IT or A/V support
BrightSign is not new to the world of networked commercial audio distribution. An alternate BrightSign player has been available for the past year to select customers as a custom audio solution. One such customer is a major national department store chain that is using BrightSign to enrich the shopping experience by enabling shoppers to earn loyalty points and receive daily discounts. In addition to background music, the BrightSign audio device delivers an inaudible, high frequency sound that is detected by a popular mobile app on shoppers’ mobile phones, initiating the push of discounts and other promotions to customers while they shop. This non-intrusive form of real-time, location-based marketing demonstrates how commercial audio players are being used for much more than just music delivery.
Availability
The new BrightSign AU320 will be available in August 2012.
Press Contact: Peter van der Sluijs, Neesham Public Relations, Tel: 44 (0) 1296 628180, Email: peterv@neesham.co.uk,
About BrightSign
BrightSign, LLC, is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call 1-408-852-9263.
For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call 44-1223-911842.
Follow BrightSign at http://twitter.com/brightsign and https://www.facebook.com/BrightSignLLC.
BrightSign and the BrightSign logo are registered trademarks of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Specifications subject to change without notice.
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