BrightSign Unveils its XD Smart Menu Board at European Sign Expo
Stand T18N, European Sign Expo, 25-27 June 2013, ExCeL, London
Turnkey Menu Board Solution Makes it Easier and More Affordable Than Ever for Restaurants to Go Digital
Cambridge, UK, 21 May 2013 – BrightSign, LLC®, the market leader in digital signage players, is launching the BrightSign XD Smart Menu Board, an all-in-one, integrated digital menu board solution for fast food outlets, coffee shops and restaurants. The BrightSign XD Smart Menu Board is simple and inexpensive to implement, and even easier to update with the free iPhone / iPad App. It is being launched in Europe at European Sign Expo, London ExCeL Centre, 25-27 June 2013 (stand T18N), a joint stand with its distributor Pixels.
Fast food restaurants, coffee shops and other catering outlets are increasingly adopting digital menu systems as they are flexible, professional and attractive to customers. BrightSign is making the transition to digital much faster and simpler, with a comprehensive package that provides operators with everything that they need to quickly and easily convert to a digital menu board system.
“Digital menu boards allow establishments to provide customers with a really stunning, professional image at the point when they are ordering their meal. They can also be readily updated with daily specials, new pricing and to comply with new food labelling regulations as they emerge,” said Jeff Hastings, BrightSign’s CEO. “By packing all the necessary components into an affordable, easy-to-implement solution, our new XD Smart Menu Board is the perfect solution for any restaurant that’s resisted the urge to go digital due to the cost and complexity associated with other less-than-elegant or overly complicated digital menu board offerings.”
XD Smart Menu Board is a comprehensive package that includes everything a restaurant needs to quickly and easily convert to a digital menu board system, including:
- Full HD, commercial-grade LG display, available in 42- or 47-inch configurations
- BrightSign XD digital signage media player professionally mounted on the display
- Free BrightSign App to easily make content updates via iPhone/iPad
- Content templates developed with HTML5 and tailored to the restaurant’s brand
The BrightSign XD Smart Menu Board package is based on the new XD player - the industry’s first solid-state digital signage media players with PC-class performance, which will be shown at European Sign Expo. The BrightSign XD product line boasts a trio of players that offer the features and functionality of PC-based solutions, but with greater cost-savings and reliability than their PC-based counterparts. In addition, BrightSign XD players offer HTML5 content support which is ideal for dynamic menu board creation and a small, slim footprint and almost no heat emissions, making them simple to deploy in small and unconventional spaces where other digital signage solutions simply wouldn’t be possible. Alongside the new XD players, BrightSign will also be exhibiting its existing line of HD models at European Sign Expo. BrightSign players have a track record of reliability that far exceeds PC-based solutions – delivering reliable performance with near-zero downtime.
BrightSign is partnering with Red Dot Digital Media to offer customers attractive templates that work seamlessly with the BrightSign App for menu updates, and are easily adapted to match the company’s brand and restaurant motif. The restaurant simply supplies Red Dot with logos and other corporate ID assets and Red Dot creates a customised, branded menu system. Once deployed, the restaurant can update menu content via the BrightSign App on iPhone/iPad.
About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263.For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
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BrightSign and the BrightSign logo are registered trademarks of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Specifications subject to change without notice.
Press Contact:
Elaine Hodson
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: elaineh@neesham.co.uk
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