BrightSign players chosen for premium Samsung concessions
Cambridge, UK, 8 May 2013. BrightSign™ solid state players supplied by UK distributor Pixels are powering video walls in premium Samsung concessions in prime Currys electrical retail outlets in the UK. The installation was commissioned by Cheil Worldwide on behalf of Samsung Electronics. Implementation and management is by audio-visual (AV) experts Freehand. According to Mike Fabian of Freehand, “Samsung concessions are ‘shops within shops’ that provide customers with more opportunities to experience Samsung products and engage with the brand. Key to this was an upscale environment that