Selfridges turns to BrightSign™ players for Denim Studio launch

Cambridge, UK, 2 July 2013. Selfridges, one of the world’s best-known department stores, is using BrightSign solid state players to help launch the world's biggest denim store at its flagship location in London’s Oxford Street. It has devoted four prime shop windows entirely to the digital signage, which features a number of different size Samsung screens powered by BrightSign XD230 players. BrightSign products are supplied to Freehand by UK distributor Pixels and deliver content created by Freehand. The new Denim Studio at Selfridges London is the ultimate destination for denim lovers