BRIO lets 5-year-olds plan your weekend
Looking forward to a weekend without any plans or is your schedule already bursting with to-do’s? Hard to decide whether you should be lying on the sofa, catching up on work or embarking on an ambitious cooking adventure? Don't worry, there's no reason to panic. BRIO has put together a group of 5-year-olds who with the help of Facebook will take the pressure of making decisions away from you.
This year it is Swedish toy company BRIO's 130th anniversary. To celebrate more than a century of play, and to highlight the importance of play and what it can do for our creativity and development, BRIO has in various ways been encouraging adults to unleash their inner child.
To make it even easier for you to get rid off your stiff and boring adult selves, BRIO has put toghether a panel of 5-year old play experts. They know all the best ways to amuse themselves and won’t hesitate a second in choosing fun over boring chores.
Let go of your weekend calender and try out our new play lab by visiting http://playlab.brio.net/
Video-links
https://www.youtube.com/watch?v=H5gNQJrDLvg&list=UUapF5LptfpGStf_cS6PDSqA
https://www.youtube.com/watch?v=2yMjfe5TesQ&list=UUapF5LptfpGStf_cS6PDSqA
https://www.youtube.com/watch?v=v6HGcO-myQY&list=UUapF5LptfpGStf_cS6PDSqA
For further information, contact:
Fia Rasmusson, Brand Manager BRIO AB, +46 73-644 90 63, press@brio.net
About Brio
For over a century, our driving force has been to spread joy among children around the world. We want to create happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, high-quality and well-designed wooden toys that give children a safe and fun play experience. The company was founded in 1884 and is represented in over 20 countries. For more information, please visit www.brio.net.
