BRIO celebrates 130 years of play

The Swedish toy company is celebrating its 130th anniversary by paying tribute to the importance of play and by letting adults be children again for a day. "For us, it is the act of playing which is of vital importance. For over a hundred years, it has developed us both as a company and as people. Our ambition is not only to make durable toys that last for several generations; for us, it is also important that we enrich people's childhoods, and the rest of their lives", says Sophie Elvefors, Deputy Managing Director of BRIO. In 2014, BRIO celebrates its 130th anniversary. Instead of