BRIO

Swedish toy company encourages play instead of work

Wed, Apr 02, 2014 14:18 CET

Press Release 2/4 2014 Through free play, children develop life skills and abilities that they cannot learn in school. Adults also have a lot to learn by accepting more play into their daily lives. That is why the Swedish toy company BRIO encourages people to never stop playing. In the Facebook contest, "Liberate a friend", BRIO gives 500 euro to a number of winners who will have the chance to take time off from work and spend the time playing instead. The ongoing contest runs on BRIO’s Facebook page until june 1st. By nominating their Facebook

BRIO celebrates 130 years of play

Tue, Feb 18, 2014 15:00 CET

The Swedish toy company is celebrating its 130th anniversary by paying tribute to the importance of play and by letting adults be children again for a day. "For us, it is the act of playing which is of vital importance. For over a hundred years, it has developed us both as a company and as people. Our ambition is not only to make durable toys that last for several generations; for us, it is also important that we enrich people's childhoods, and the rest of their lives", says Sophie Elvefors, Deputy Managing Director of BRIO. In 2014, BRIO celebrates its 130th anniversary. Instead of

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Swedish toy company encourages play instead of work

BRIO celebrates 130 years of play