Broadcastr to Present at “Next Big Thing” Event at The Paley Center for Media
New social-media company chosen as one of six innovators to participate in inaugural event on February 3
The Next Big Thing will bring entrepreneurs together with a select group of established industry leaders and investors
New York, NY – Broadcastr today announced that it has been selected to participate in The Paley Center for Media’s inaugural Next Big Thing event, which will be held in New York City on February 3.
Broadcastr is a new social-media platform that lets people create and share audio recordings on an interactive map. Co-founders Scott Lindenbaum and Andy Hunter will demonstrate the platform and pitch their business strategy to a select group of industry leaders and investors at The Paley Center.
“Broadcastr has a special appeal for the media industry,” says Mr. Hunter, “Our platform is an innovative new tool that organically complements the efforts of television, radio, and other traditional media to reach a growing mobile audience.”
A free application for the Web, iPhone and Android, Broadcastr creates a digital layer of audio in the real world. Each story on Broadcastr – including citizen journalism, restaurant reviews, stand-up comedy, oral histories, and personal messages – is tagged to a GPS location. Anyone can listen to the audio through the map on the Web site. Using the Geoplay feature of the mobile app, users can take a walk through the world and hear stories pinned to their physical location streaming automatically into their headphones.
Designed to bring rising innovators and entrepreneurs together with the pioneers and pillars of the media industry, The Next Big Thing is a new series of quarterly events held at The Paley Center. Five to six companies chosen for each session have the opportunity to pitch their business plans and demonstrate their products to attendees. The pitches will be followed by an open discussion and debate.
While this is the first official “Next Big Thing” event, The Paley Center has previously hosted startups at the organization’s International Council summits. Alumni include Boxee, Tapulous, and Hot Potato (which was acquired by Facebook in 2010).
“We see this as an opportunity to have a discussion about the potential of new media,” says Mr. Lindenbaum, “Like other services, Broadcastr provides a stream of crowd-sourced, up-to-the-minute information, but it also lives as a valuable archive of human memory and history. We believe that’s an exciting new resource for the media community.”
About Broadcastr
Broadcastr is a social-media platform for location-based audio. A free application available on the Web and Android/iPhone, Broadcastr lets users record and share audio on an interactive map.
Broadcastr adds a digital layer of living history to the world around us. It allows people to easily create and upload recordings and pin them to a physical location. Anyone can hear the audio on the Web site, or listen to an automatic stream while taking a walk using the Geoplay feature of the mobile app.
Broadcastr is currently in private beta. The public beta will launch in February, 2011. Members of the media may contact press@broadcastr.com for earlier access.
Twitter: @broadcastr
On the Web: www.Broadcastr.com
About The Paley Center for Media
The Paley Center for Media, with locations in New York City and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Through the global programs of its Media Council and International Council, the Paley Center serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape. The Paley Center was founded in 1976 by William S. Paley, a pioneering innovator in the industry.
For more information, visit www.PaleyCenter.org.
Contact:
Kate Petty
press@broadcastr.com
202-306-7979
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