Broadsword Productions, Crossbow Media and TM Audio Visual rebrand as The Broadsword Production Group
Technical events specialists, Broadsword Productions, Crossbow Media and TM Audio Visual (TMAV) have rebranded under one name, the Broadsword Production Group, with a sharp new logo and website to match. The move makes things even simpler for clients, who can choose from a range of creative, technical and production event services from one organisation.
The trio of departments has worked in partnership for a number of years to offer a broad mix of creative, production and technical event services. A sharp increase in demand from clients for a more integrated approach combining all three services, was the main catalyst behind the re-brand, which coincides with the 10-year anniversary of Broadsword Productions.
“We were already working together as a tight unit, so it was a logical step to re-brand under one name. And what better time to do it than when we are celebrating our tenth year in business,” says Production Director, Bruce Teggart.
There will be three divisions within the new Broadsword Production Group - Technical, Creative and Production - to reflect the services previously offered under the separate identities. And customers of Broadsword Productions, Crossbow Media and TM Audio Visual will continue to get the same superior service they are used to, as Managing Director, Justin Shaw, is keen to emphasise. “Our new tagline is ‘part of your team’ because we genuinely do become the technical partner in our clients’ event management teams,” he says. “Our aim is to go above and beyond to take away any technical headaches so our clients can relax and enjoy their own event.”
The rebrand comes complete with slick new logo and marketing material, courtesy of Broadsword Creative Director, Martin Walton. “We wanted a cleaner, fresher look, to reflect our professional, progressive ethos. The abstract sword imagery interprets the company name in way that isn’t too literal, and nicely represents each of the different divisions. It’s also an example of the strong creative approach we lend to what we do – if you say you’re good at creative design you should be displaying that.”
These design concepts extend to the Broadsword Production Group’s newly launched website. The fully content-managed, responsive site, produced and managed by Bromley creative communications agency, RONIN Marketing, is minimalist yet striking in its design, and is built for optimum user-friendliness.
“It’s an exciting time for the Broadsword Production Group, and for our clients,” Walton concludes.
Martin Walton
The Broadsword Production Group
martin@broadswordgroup.co.uk
44(0)20 8776 5312
www.broadswordgroup.co.uk
Sara Laccone
RONIN Marketing
sara@roninmarketing.co.uk
44(0)20 3701 3970
www.roninmarketing.co.uk
About Broadsword
The Broadsword Production Group is a technical event production company supplying technical equipment and services; video and content production; logistics planning; and technical project management.
Broadsword has over two decades of experience organising technical services for press conferences, corporate galas, charity fundraisers, product launches and award ceremonies. Clients include The Saatchi Gallery, The Labour Party, Ocado, Guy’s & St Thomas’ Trust and Nikon.
A trusted technical partner, Broadsword mixes creativity with technology to produce great live experiences. Offering an inspiring combination of services, Broadsword has three departments:
Broadsword Technical
Broadsword Technical provides top quality audio visual equipment for events – sound; video and data; set and staging; and lighting – all operated by friendly technicians, to exacting standards.
Broadsword Creative
Broadsword scripts, designs and produces engaging video, audio and presentation graphics. Specialists in using Dataton Watchout, Broadsword Creative can control multiple screens and super-wide projections.
Broadsword Production
European and worldwide technical project management, Broadsword works as part of the client’s team to help plan where an event will be, what it will look like, and how it will operate.
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