Brownie's Marine Enters Strategic Alliance with Precision Paddleboards, Inc.
Will Create New Revenue Stream for Brownie’s Adventure Center Locations
FORT LAUDERDALE, Fla., April 13, 2012 -- Brownie's Marine Group, Inc. (OTCBB: BWMG), a leading developer, manufacturer and distributor of highly specialized dive and safety products, today announced its entry into the “SUP” (Stand Up Paddle Board) market with its new venture Brownie’s Adventure Centers and strategic alliance with Precision Paddleboards.
“Working with the Precision Paddleboards, Inc. (“Precision”) team makes sense. Precision was the first SUP specialty store in Broward County, and has been named "Best Paddleboard Shop in South Florida" by both the New Times and Gold Coast/Boca Life Magazines. The company really understands the paddleboard customer and the market,” said, Robert Carmichael, Brownie’s Chairman and CEO.
Brownie’s Adventure Centers will usher in a new wave of retail consumer experiences centered on excellence in training, expert product selection guidance, and adventure preparedness. Precision brings experienced and fully-insured instructors along with leadership active in the racing community.
“Stand up Paddle Boarding (SUP) is the world’s fastest-growing watersport – it has appeal across every demographic, age, and fitness level. And unlike surfing, paddle boarding is very easy to learn, in as little at 45 minutes.” said Joshua Vajda, President of Precision Paddleboards, Inc. “Brownie’s great name in the dive and yacht community combined with their new Adventure Center concept aligns perfectly with our vision for SUP distribution and the SUP lifestyle.” Precision will assist Brownie’s in the development of the “Brownie’s Adventure Centers” beginning with the conversion of the Boca Raton site expected to open in May of this year.
Stand up paddle boarding is ideal for warm coastal climates and resorts because it is something the whole family can do, kids to grandparent. The sport is also growing among a wider range of athletic types including, cross-over athletes, yoga instructors, and surfers, because it offers a great core workout, builds endurance and balance, and surfers don’t need to schedule it around high and low tides.
“We are proud to have Josh and crew onboard at the ground level to help us build out a “Precision Paddleboards” niche in our path forward,” stated Robert Carmichael, Brownie’s Chairman and CEO. “We have anxiously observed the growth of SUP and recognize many of the same strengths and weaknesses apparent in the diving industry as well. It is hard to imagine building a sustainable retail business model today on a single consumer demographic alone; combining the full range of diving techniques and products with the dynamic SUP market is more likely to pollenate success. “
About Precision Paddleboards, Inc.
Precision Paddleboards is located in Fort Lauderdale, FL, and has South Florida’s best selection of stand up paddle boards. An authorized dealer for Suplove, Fanatic, King’s, Boga, Riviera, Coreban, HovieSUP, Bote, Quickblade Paddles and Whiskeyjack, Precision strives to find the right board for every rider, from kids to racers. Located at 3305 N Ocean Blvd, Fort Lauderdale, FL 33308, just north of Oakland Park on A1A. Call (877) 954 – 4SUP (4787) or go to PrecisionPaddleboards.com or Facebook.com/PrecisionPaddleboards for more information.
About Brownie's Marine Group, Inc.
Brownie's Marine Group, Inc. and its wholly owned subsidiary, Trebor Industries, Inc., d/b/a Brownie's Third Lung, based in Fort Lauderdale, Florida designs, tests, manufactures and distributes recreational hookah diving, yacht based scuba air compressor and Nitrox Generation Systems, and scuba and water safety products. The Company sells its products both on a wholesale and retail basis and is comprised of three highly specialized dive product groups. The Company is an industry leading manufacturing and distribution company that serves middle income boat owners, higher income yacht owners, recreational divers, military operators and public safety personnel. The Company holds more than ten patents and enjoys a robust product development and intellectual property program that has yielded several proprietary products. Many of these products and innovations have become the "standard" for the marine industry. The Company is known for its meticulous devotion to detail, high quality production and design ingenuity. In the boating and diving community, Brownie's is known as the market leader when it comes to surface supplied "Third Lung" dive systems and Scuba Tankfill Systems for yacht-based diving. Brownie's products and support service divers at all levels of the underwater world, from shallow-water dive systems to deep-water mixed gas support systems for exploration divers and submariners.
In 2011, Brownie's introduced the first in a series of patent-pending Variable Speed Battery Powered Third Lung (hookah diving) devices engineered to conserve energy while delivering performance to the diver.
Forward-Looking Statements:
Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.
For more about Brownie's, http://www.browniesmarinegroup.com.
Contact:
Robert Manuel Carmichael
CEO
Brownie's Marine Group
954-462-5570 x 202
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