Brownstein Group Expands Consumer Practice with New Public Relations and Social Media Clients
-- Energy efficiency, automotive, career management and luxury goods brands join the agency --
PHILADELPHIA, September 21, 2011 – Brownstein Group (BG) announces the addition of several new consumer clients to its public relations and social media portfolio. As more brands seek to harness the power of earned media, real-time interactions and user-generated content, public relations and social media integration has become an essential component to consumer engagement. Combining a strong foundation of media relations professionals with its early investment in social media capabilities, BG is poised to lead the PR and social media strategies for several regional consumer brands.
“Public relations and social media are the fastest-growing disciplines within our agency,” said Marc Brownstein, President and CEO. “In a marketplace where journalists and consumers alike have significant influence on a brand’s reputation, our clients are increasingly turning to us to protect and strengthen their brand’s equity – and integrating public relations and social media is the most effective approach. Embracing both traditional and social media platforms is essential today – and given our proven success in engaging consumers on- and off-line, we have attracted several forward-thinking brands.”
- Energy efficiency solutions provider Mark Group has selected BG to execute a public relations and social media program for its domestic operations, designed to increase inbound customer calls and position the company as the industry leader in home energy efficiency in Greater Philadelphia and other select markets.
- TireVan, the largest and fastest-growing tire sales and mobile installation business in the United States, has engaged BG to launch its brand in the Philadelphia market. Through a strategic media relations campaign, BG will help boost consumer awareness and growth of this company, the first of its kind in the local region.
- Wayne, Pa.-based Kelleher Associates, LLC contracted with the BG public relations team to improve its brand recognition and broaden exposure and awareness of its career and executive coaching services within the regional business and human resources community.
- Distinguished Philadelphia jewelry manufacturer Craiger Drake has hired BG to provide public relations services to promote his Rittenhouse Square custom jewelry business Craiger Drake Designs.
About Brownstein Group
Brownstein Group is a brand communication firm located in Center City Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, advertising and design, public relations and social media, and interactive. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Comcast, Berkadia Commercial Mortgage, SUPERPRETZEL, The Children’s Hospital of Philadelphia, the Philadelphia International Auto Show, Bancroft, Campus Apartments and The Graham Company. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook at www.facebook.com/brownsteingroup, or visit www.brownsteingroup.com.