Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog

Interactive experience mirrors the IKEA customer’s home and lifestyle needs as they change throughout the yearPHILADELPHIA, November 12, 2012 – Brownstein Group  (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA  digital seasonal catalog, an inspirational guide that helps consumers improve their lives at home by preparing for the season ahead. The inaugural issue, entitled “Celebrate Brilliantly,” is available at ikea-usa.com/celebrate and highlights several ways that IKEA can help its