BTS Group AB Receives Order from Unilever

Stockholm, Sweden and London, UK – BTS Group AB (publ), the world’s leading consulting and training company within the segment of business simulations, has signed an agreement with Unilever to deliver a series of programmes in business acumen, worth in excess of 4 MSEK in 2007.

Unilever is a world-leader in fast moving consumer products, offering many well known brands across food, home and personal care categories. The launch of One Unilever in 2005 has acted as a catalyst for an ambitious new learning vision within the company. The experiential, team-based learning is achieved by either a computer based simulation or a board simulation, depending on the work level of participants.
By the end of 2007, over 600 alumni will have been through the leadership programme that covers the future top 100 of Unilever’s management team all the way down to managers at a country level.
“This is a crucial investment for Unilever”, explains MR Jonathan Donner, VP, Leadership Development: “The Business Acumen programme run by BTS has become a top priority for Unilever’s managers of tomorrow, and, as such, it is fully supported by the Unilever Executive team. In the midst of a series of strategic changes we have worked alongside BTS to design a programme that aligns leadership training at all levels of our company, and provides cohesion to management’s learning journey”.
“The programme’s overreaching objective is to bring to life Unilever’s operating framework and align participants with the company’s major business goal of being simpler, faster, more externally orientated and competitive. At a deeper level, building collaborative behaviours and increasing business acumen will help Unilever’s management to understand the impact of their individual decisions on growth, market share and the bottom line.”
“We are delighted to be given the opportunity to build upon our existing relationship with one of the world’s most recognised consumer products companies. This opportunity highlights the trust Unilever has in our ability to deliver world class development initiatives globally and consistently”, says MR Joel Sigrist, Managing Director of BTS UK, who views Unilever as a key client in 2007/2008.
BTS Group largely works with large companies. Some recent examples of strategic projects on which BTS has worked include: Coca-Cola, Weyerhaeuser, General Motors, Vodafone, Boeing, Telstra, Adobe, Hewlett Packard, Cisco, DHL, Honda, Toyota, Gap, SonyEricsson, Nokia, Scania och Sony