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BTS receives initial SEK 20 million in orders froml eading US-based global Telecom Company

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Stockholm, Sweden and New York, USA – BTS Group AB (publ), the world’s leading consulting and training company within the segment of business simulations and discovery based learning, has signed agreements with a leading global telecoms company to launch several projects initially worth SEK 20 million.

The American-based telecommunications service provider, with revenues exceeding USD 90 billion and an employee base numbering more than 200,000, has engaged BTS to de-velop and deliver a multifaceted strategic alignment, leadership and management develop-ment initiative for all levels of the company’s management. The objective of the initiative is to align management behind the common strategies, goals and execution capabilities of the company while building its leadership and management bench strength.
The multi-tiered initiative includes the following:
• Strategic alignment, leadership and business acumen initiatives cascading to three tar-get audiences – high-potential vice presidents (top 20%), high-potential directors (top 10%), and the general population of vice presidents and directors – using a customized business simulation and other knowledge sessions.
• Foundational management development curriculum for new and experienced managers, employing a customized version of the BTS Performance Mastery system, including the one-day Symphony, Conductor, Applause, Composer, Tempo and Audition modules; and
• Leadership, coaching and team effectiveness initiative for sales managers, using a cus-tomized version of the BTS Sales Mastery solution Driving Business Results and a cus-tomized sales effectiveness simulation.
“We are proud that this long-time partner has chosen once again to engage BTS and entrust us with such an important and wide-reaching initiative,” says Henrik Ekelund, President and CEO of BTS Group AB. “This is strong evidence of our ability to deliver top quality projects to one the world’s leading telecom companies and our deep capability in areas of strategic alignment and business acumen, leadership and management, and sales.”

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