BTS Signs Contract with Leading International Electronics Corporation to Develop $1.5 Million Management Development Cur

BTS Signs Contract with Leading International Electronics Corporation to Develop $1.5 Million Management Development Curriculum BTS Group, the leading global provider of simulations for business strategy implementation, today announced that it has been selected by a leading international electronics corporation to provide an end-to-end management development curriculum. The project involves five separate simulation-based programs targeted to every level of the company's leadership pipeline. The components of the solution are the following: · A front-line managers program which features a 1-day customized board simulation for 500-1000 managers. · A mid-level managers program delivered via a blended solution of a customized e-learning fundamentals program and 2-day leader-led classroom simulation. · A senior managers program, which teaches finance-for-non-financial managers and features a 12-day workshop using case studies and interactive simulation tools. · An executive program including a 3-day leadership simulation customized to disseminate leadership best practices through out senior leadership for the top 200 executives in the organization. · A sales and marketing managers' program which features a customer loyalty simulation that provides an end-to-end view of the company and its customer value chain. The total value of these projects is expected to be in the range of US $1.5-2.0 million. "We are pleased to have been selected as a provider of an integrated solution that touches virtually every level of manager in our client's organization. By becoming an embedded curriculum, we look forward to a multi-year relationship," says Rommin Adl, Senior Vice President of BTS USA, Inc. "This series of programs represents a complete solution to our client's development needs and shows the depth of the BTS portfolio and our capabilities," says Henrik Ekelund, CEO, BTS USA, Inc. For further information please contact: Henrik Ekelund, President and CEO of BTS Group AB, tel: +46 (0)733 500 150 Sverker Littorin, Marketing and Corporate relations, tel: +46 (0)708 755 309 Christian Ankarcrona, Investor Relations, tel: + 46 8 58 70 70 00 Homepage: www.bts.com About BTS BTS Group ( www.bts.com) is an international training and consulting company in the field of business acumen. BTS uses tailor-made business simulations to support company managers in implementing change and improving profitability. BTS trains the entire organization to analyze and to make decisions centered on the factors that promote growth and profitability. This generates increased emphasis on profitability and market focus, and supports day-to-day decision-making, which in turn leads to tangible, sustainable improvements in profits. BTS customers include Aetna, Cingular Wireless, Hewlett-Packard, Federated Department Stores, Inc., Humana Inc. and Weyerhaeuser Company, among others. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/09/01/20040901BIT20510/wkr0001.pdf