Bublar Group takes the next steps in soft launching MMO mobile game Otherworld Heroes
Bublar Group is moving forward in the soft launch of the location-based MMORPG: Otherworld Heroes. Additional countries in Asia and Europe will be added with Philippines and Romania in pool position. More countries will be added gradually. During the summer, the game has been test launched in Sweden, Poland and Indonesia as the first markets. The soft launch phase aims to test, calibrate and evaluate the game for technology, retention and monetization for the upcoming global launch. The outcome of the first user acquisition campaign is evaluated from the Swedish user base. The latest