Buckaroo Gets Energized with ACTIVE Network
Local News and Events Site Adds Local Activities With ACTIVE’s API
(SAN JOSE, Calif., – February 26, 2013) – Despite America’s sky-rocketing obesity rates, group and individual physical activities have never been more attractive than some of today’s popular 5K’s and scenic marathons. That’s why Buckaroo (www.buckaroo.com), the largest hub of local news and events, is partnering with ACTIVE Network, the leader in cloud-based Activity and Participant Management™ (APM) solutions, to give users access to local activities that they love to do, including classes or campsite reservations.
When asked about the popularity of fitness, Buckaroo’s Co-Founder and Chairman Alan Fisher chuckled, “Who doesn’t love a ‘fun-run’?” He continued, “Not only is fitness applicable to all ages, but ACTIVE’s content has coverage across North America that we couldn’t find anywhere else. That means more people will have access to local information they love and care about. That’s one of our goals for Buckaroo.”
Since Buckaroo’s inception in May 2011, the website has had a significant increase in email subscribers, reaching over 46 million to date. Initially designed as a “daily deal” site, Buckaroo has expanded into the news industry, and is currently working on plans to appeal to a wider range of local interests, including outdoor and physical activities.
“Online access to news, shopping and events has yet to be fully concentrated anywhere on the Web,” stated Fisher. “Buckaroo intends to help bridge the gap between the daily local newspaper and the tablet or smartphone.”
There are over 66,000 races, leagues and other recreational listings for users to browse on Buckaroo. Additionally, the average user can create free posts announcing anything from a garage sale to their own fitness event. ACTIVE Network's API program allows Buckaroo direct access to one of the most comprehensive databases of events and activities. With real-time event listings, Buckaroo can easily provide users with access to activities anywhere and help increase participation in the things people love to do.
About Buckaroo
Buckaroo is the online hub for local shopping, news and events. Buckaroo’s parent company, Iron Speed, Inc. (www.ironspeed.com), is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.
About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
© 2013 The Active Network, Inc. All rights reserved. ACTIVE.com, ActiveWorks, are registered trademarks of The Active Network, Inc. ACTIVE Network, Activity and Participant Management is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.
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