Buckaroo Localizes News Releases in Partnership with PR Newswire

Local News Site Furthers Acquisition of Local Content

(San Jose, Calif., – January 15, 2013) – Buckaroo (www.buckaroo.com), the largest hub of local news and events, is announcing a partnership with PRNewswire, global leader of innovative marketing and communications solutions. The decision follows a similar partnership made several months prior with a popular online news group in an effort to foster a relevant and timely atmosphere for Buckaroo’s platform.

The integration of press releases will not only benefit the business-oriented users, but will also set Buckaroo apart as a multi-topical hub of local news.

Known for its online daily deals, Buckaroo is progressing into a “newspaper-like” presence. Designed with a local aspect in mind, Buckaroo is building a method of distributing information that is unique compared to some of the bigger players in the daily deal industry. The site uses geo-location and filtering features as a way to customize the user’s homepage.

Co-Founder and Chairman Alan Fisher describes the Buckaroo experience as “informative and communal”. “It’s exciting to see the progress of Buckaroo as a source of local news and the influx of a new audience. We’re very proud to have PR Newswire on our site and users will benefit as a result.”

Buckaroo continues to cater to a substantial merchant base. Businesses can post advertisements for free or purchase affordable, locally-targeted email packages. Likewise, the average user can also create free posts that announce anything from a garage sale to local gossip.

46 million people are currently subscribed to Buckaroo’s e-newsletter in the United States and Canada.

About Buckaroo

Buckaroo is the online hub for local shopping, news and events. Buckaroo’s parent company, Iron Speed, Inc. (www.ironspeed.com), is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

About PR Newswire

PR Newswire is the global leader of innovative marketing and communications solutions. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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