Bushnell Outdoor Products Announces Agreement to Acquire Primos
Overland Park, Kansas. —Bushnell Outdoor Products , a worldwide leader in sports optics, premium eyewear, and outdoor accessories and MidOcean Partners , a leading middle market private equity fund, announced today that Bushnell has agreed to terms to purchase Primos Hunting of Flora, Miss. The companies expect to complete the transaction (terms not disclosed) within 30 days. With the introduction of handmade calls in 1976, Will Primos established a brand that is now among the most well known in