BCSG Learning Solutions partners with Experian to deliver direct mail marketing training to Barclays Business customers
BCSG Learning Solutions is proud to team up with Experian to help small business owners improve their direct mail campaign skills and successfully find new customers as part of the new digital training workshop ‘ThriveOnline’.
ThriveOnline is a one-day, face-to-face interactive workshop designed to help Barclays Business customers establish their online presence and attract new customers, therefore growing their business. It will be delivered by CIPD qualified trainers in eleven training centers across the UK from March 2012.
Direct Marketing will be one of four key topics covered within the workshop, and participants will learn how to use data intelligently and effectively target their marketing to groups of customers that are most relevant to their services. In order to help participants get started, Experian will provide each attendee with 250 free leads from its Prospect Download tool worth £60, which they can select from Experian’s extensive database of 41 million UK consumer and business records. Guidance will be given on setting up an account with Experian, creating an effective direct mail campaign and measuring its success.
BCSG Learning Solutions is proud to enrich the ThriveOnline course with Experian’s expertise in successfully finding new customers through direct mail.
Max Firth, Managing Director of Experian’s Business Information Services, says: “Our research shows that one of the biggest concerns for small businesses is in finding new customers. The ThriveOnline programme will be instrumental in educating small businesses in effectively targeting potential customers and in fulfilling a direct marketing campaign. Therefore, we are delighted to be supporting a programme that aims to equip these business owners with the vital skills that they need to successfully build their businesses.”
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For further information please contact:
Carole Wood
0207 0173204
About BCSG Learning Solutions:
BCSG Learning Solutions is the training division of Business Centric Services Group (BCSG), offering bespoke training, coaching and consulting across corporate and SME environments. For more information please visit: www.bcsg.com
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. For more information, visit http://www.experianplc.com.
