BCSG Learning Solutions partners with Google to deliver search engine marketing training to Barclays Business customers
BCSG Learning Solutions is proud to team up with Google to help small business owners improve their search engine marketing skills as part of the new digital training workshop ‘ThriveOnline’
ThriveOnline is a one-day, face-to-face interactive workshop designed to help Barclays Business customers establish their online presence and attract new customers, therefore growing their business. It will be delivered by CIPD qualified trainers in eleven training centers across the UK from March 2012.
Search engine marketing will be one of the topics covered within the workshop; participants will learn how to effectively market their websites through Google, and how to use sponsored links for increased visibility. Guidance will be provided on setting up a Google account, launching a search engine marketing campaign and measuring success. Each attendee will leave the session with a £75 Google voucher to help them get up and running online as soon as possible.
Search marketing is becoming an increasingly important marketing channel for small businesses as more and more consumers begin their online journey by using search engines, and the good news is that it is also one of the most cost-efficient channels to advertise and attract customers.
BCSG Learning Solutions is proud to involve the expertise of a market-leading brand such as Google in the ThriveOnline course. Raja Saggi, Head of Small Business Marketing at Google UK, adds: "Google strives to help UK businesses succeed online and search marketing is a powerful tool for growth. We are delighted to support these in-depth sessions with Barclays business customers, which we are confident will provide them with the knowledge and tools they need to run effective AdWords campaigns"
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For further information please contact:
Carole Wood
0207 0173204
About BCSG Learning Solutions:
BCSG Learning Solutions is the training division of Business Centric Services Group (BCSG), offering bespoke training, coaching and consulting across corporate and SME environments. For more information please visit: www.bcsg.com
About Google:
Google enables entrepreneurs around the world to grow their business and become successful by providing a variety of advertising services and tools, such as simple text ads and mobile advertising. The root of the business is to provide useful and relevant information to the millions of people around the world who rely on Google search to provide the answers that they are seeking.
